How to Create Content for 3 Months in Just 3 Days

Social Marketer
Sep 16, 2024
6 min read

Updated: Sep 27, 2024

Every business knows the importance of content in today’s marketing landscape, but keeping up with content creation can be overwhelming, especially for small businesses on the Sunshine Coast. You might find yourself constantly scrambling to come up with new ideas or struggling to stay consistent across platforms. This is where having a comprehensive content strategy comes into play.

A well-thought-out content strategy acts as the foundation for all your planning and production efforts. It streamlines your messaging, aligns your content with your business goals, and makes the process of creating consistent, valuable content much more efficient. In fact, with the right strategy in place, you can create three months' worth of content in just three days.

In this guide, we’ll show you how to set up a strategy that becomes the backbone of your content planning, followed by a step-by-step approach to creating and scheduling content that will sustain your marketing efforts for the next three months.

Why Start with a Comprehensive Content Strategy?

Before you start creating content, you need to lay a solid foundation. That foundation is a comprehensive content strategy. Without it, your content efforts may feel scattered, lacking focus or consistency. A strategy helps you define your messaging, identify your target audience, and map out how your content will align with your broader business goals.

At Social Marketer, we believe that any successful content creation begins with a deep understanding of your brand and audience. That’s why we recommend conducting a Social Content Audit before diving into production. This audit evaluates your current content performance, identifies gaps, and sets clear objectives to guide future efforts. It’s not about selling—it’s about ensuring you’re investing your time and resources wisely.

Once your strategy is in place, it becomes much easier to create content that not only resonates with your audience but also achieves specific goals, like driving traffic, increasing engagement, or boosting conversions.

How to Create a 3-Month Content Plan in Just 3 Days

With your content strategy in hand, you can efficiently plan and create content for the next three months in just a few focused days.

Day 1: Define Your Goals and Plan Your Content Calendar

On the first day, focus on mapping out a content calendar that will guide your production for the next three months. This step ensures your content aligns with your overall business goals and provides a roadmap for the months ahead.

Key Steps for Day 1:

Clarify Your Business Goals: What do you want your content to achieve? Whether it’s driving traffic to your website, increasing social media engagement, or building your email list, having a clear objective will help you create focused, purposeful content.
Know Your Audience: Who are you speaking to? For Sunshine Coast businesses, understanding whether your audience is local, tourist-based, or online is key to crafting content that resonates.

Create Your Content Calendar

Once your goals are defined, map out your content schedule. Use your content strategy to determine the type of content that fits your objectives. Consider seasonal trends and key business activities when planning.

Examples of What to Include in Your Calendar:

Seasonal Events: Include relevant holidays and community events like Easter, Christmas, or the Noosa Triathlon.
Product Launches or Promotions: Plan content around important product launches, sales, or new services.
Content Themes: Break your calendar into monthly or quarterly themes. For example, you might focus on sustainability one month and customer success stories the next.

Tip: Use tools like Google Sheets, Trello, or Airtable to create and manage your content calendar.

Day 2: Build Your Core Content

Core content is long-form, high-value content that can be repurposed into multiple pieces. This is the backbone of your content plan and can be leveraged across multiple channels.

What is Core Content?

Core content typically includes blog posts, videos, eBooks, or whitepapers that provide in-depth value to your audience. This content establishes your authority in your industry and serves as the foundation for repurposing into shorter, more frequent posts.

Examples of Core Content:

How-to Guides: Provide in-depth, practical advice related to your products or services. For example, a wellness brand might write “How to Stay Active During the Sunshine Coast Summer.”
Case Studies or Customer Stories: Share success stories from local customers or businesses to build credibility and trust.
Long-Form Videos: Record an in-depth video on a relevant topic, such as “Top 5 Tips for a Sustainable Business in 2024,” which can later be broken down into smaller clips for social media.

Once you have your core content, you can repurpose it across multiple platforms. This not only saves time but ensures consistency across your social media, blog, and email channels.

Example: A blog post on “Boosting Tourism During the Sunshine Coast Holiday Season” can be turned into Instagram posts, a Facebook story, and a short LinkedIn article.

Day 3: Repurpose and Schedule Your Supporting Content

Now that your core content is ready, it’s time to create your supporting content. These are the smaller, more frequent posts that help promote your core content and engage your audience across various platforms.

Supporting Content Ideas:

Social Media Posts: Break your core content into snippets for Facebook, Instagram, or LinkedIn. Use quotes, tips, or key takeaways to generate engagement.
Email Newsletters: Summarise your core content into a newsletter, linking back to the full article or video.
Infographics: Create simple infographics that visually summarise key points from your core content. These work well on Instagram or Pinterest.

Schedule Your Content

Once your supporting content is created, it’s time to schedule everything. This ensures that your posts are consistent and timely, without requiring daily attention.

Maximising Your Content’s Reach

Creating great content is only half the battle. You also need to ensure it reaches your audience effectively.

Leverage SEO: Ensure that all your blog posts are optimised with relevant keywords, internal links, and meta descriptions.
Use Local Hashtags: When posting on Instagram or Twitter, use hashtags like #SunshineCoastBusiness, #NoosaLife, or #SupportLocal to reach local audiences.
Engage with Your Audience: Respond to comments, share user-generated content, and build conversations around your posts to foster community engagement.

Conclusion

By starting with a comprehensive content strategy and repurposing core content across multiple channels, you can easily create three months of content in just three days. This approach not only saves time but ensures consistency, helping your business stay visible and relevant in a competitive market.

Looking to build a content strategy that works for your business? Contact Social Marketer today to learn how we can help you create an effective content plan for your Sunshine Coast brand.

Frequently Asked Questions

Why is a content strategy important?

A content strategy provides direction and structure for your content creation efforts. It ensures your messaging aligns with your business goals and helps you consistently produce content that resonates with your audience.

How can I create 3 months of content in just 3 days?

Do I need to hire someone to help with content creation?

What if I need to change my content during the 3 months?